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Please describe briefly how gender development and sexuality have been used strategically in marketing

Please describe briefly how gender development and sexuality have been used strategically in marketing

Please describe briefly how gender development and sexuality have been used strategically in marketing and/or politics to sway the popular view.

1. Please describe briefly how gender development and sexuality have been used strategically in marketing and/or politics to sway the popular view. Be sure to differentiate between the two or speak directly as to how they are linked.

2. Our understanding of parental and peer influence is essential in the development of an adolescent’s lives. How do you think parents today can better equip their teens to navigate through this world as related to peer pressure, self-esteem, and self identity? Be sure to use notes related to identity and self in your response. Please describe briefly how gender development and sexuality have been used strategically in marketing

Background:

Gender is a basic category of social life. Modules 3 and 4 help us understand how gender and sex shape our everyday lives and manifest in ways that appear normal and natural. Our module readings push use to consider the everyday performative nature of gender (“doing gender”) from a social constructivist perspective. We also covered how WGSS scholars reject these essentialist and/or biological deterministic understandings of gender. From our readings and discussion, we have awareness that social institutions, particularly culture, health, and legal, compel or restrict particular gender performances.

Gender, sex, and sexuality norms are continuously policied and surveilled. We can consider how gender is inhibited and restricted by our cultural definitions of masculinity and femininity. Modules 4 explored the ways in which transgressions or violations of gender and sex norms reveal the social construction of these constructs. Disrupting the sex/gender/sexuality system and sex and gender binaries calls into the question the very “naturalness” of gender and sex. Please describe briefly how gender development and sexuality have been used strategically in marketing

Prompt: In this assignment, you will create a digital photo essay and critical analysis of “doing gender” in everyday life, from a performative and social constructivist perspective, as well as document gender and sex transgressions (“undoing gender”). Capture 6-8 original photographs in public, private, and digital spaces.

Be sure to capture photos that document 1) gendering and gender performativity in our everyday life and 2) gender and sex transgressions (“undoing gender”). Next, write a 750-800 word short essay that engages in a critical analysis of the images, provides contextualization, and draws on Modules 3 and 4 concepts/terms to deconstruct the images. Please embed the images and captions in the appropriate section of your essay. Please describe briefly how gender development and sexuality have been used strategically in marketing

What is a photo essay and critical analysis?

A photo essay is a series of photos with captions and accompanying text that critically explores an overarching theme/topic. Students produce their own images, caption the image, and create a critical analysis of the images. The critical analysis may address the historical or cultural context and consider the following questions: Please describe briefly how gender development and sexuality have been used strategically in marketing

HOW DO I TAKE EFFECTIVE PHOTOGRAPHS? APPLY RULE OF THIRDS!

A image is split into nine equal blocks to form a grid. Your goal is to get the most interesting parts of your image near the corners of these line segments. Your smartphone camera app comes equipped with these grids in the settings. You can learn more about rule of thirds in the Resources section below. Please describe briefly how gender development and sexuality have been used strategically in marketing

Assignment Directions:
  • Capture 6-8 original photographs in public, private, and digital spaces. Our private spaces are rife with evidence of how we “do gender” and strive for ideal femininity and/or masculinity. You might also use childhood photos. Be sure to capture photos that document 1) gendering and gender performativity in our everyday life and 2) gender and sex transgressions (“undoing gender”).
    • If navigating a public space, be sure to prioritze your safety and adhere to COVID-19 safety guidelines.
    • If taking photos of people, please obscure the subjects’ identity and request explicit permission to use the photo for a class assignment.
    • For each image, create a detailed, explicit caption and corresponding arabic numeral (no bold or italics), followed by a period, e.g. “Fig. 1. XXXXXXXXXX”. Capitalize “Figure” and “Fig.”
  • In a Word document, please write a 750-800 word short essay that engages in a visual critical analysis of the images, provides contextualization, and draws on Modules 3 and 4 concepts/terms to deconstruct the images. Please describe briefly how gender development and sexuality have been used strategically in marketing
    • Identify a central argument/thesis in the introductory paragraph.
      • Be sure to avoid overly broad (or not specific enough) thesis statements.
        • Example of a weak thesis: [Broad Noun] + [Weak Verb] + [Vague Adjective]  (“Gender norms are bad.”)
        • Example of a strong thesis: [Specific Noun] + [Active Verb] + [Assertive Prediction] (“Gender norms related to ideal femininity are oppressive and limiting to many women but can be challenged by resisting beauty norms.”)
    • Embed the images and captions throughout your body paragraphs.
      • When referencing the images in your essay, use “see fig. X” and do not capitalize fig., e.g. “Toy companies reproduce gender binaries by rigidly ascribing to feminized and masculinized professions (see fig. 1).”
      • It is appropriate to use first person “I” when discussing your images.
    • Contextualize the images and critically analyze its underlying meanings:
      • Is there a story behind this image?
      • Where did these meanings come from?
      • What is the historical context in which this social reality was created?
      • Why did I choose this particular piece of evidence?
      • Why do these images/artifacts matter to my argument?
    • Be sure to discuss and cite Module 3 & 4 learning materials; no outside sources necessary.