Social Psychology IP3

Social Psychology IP3

Social Psychology IP3

Pick a modern modality of social influence, such as religious outlets, television/media, or social networking, and describe how this modality influences, persuades, and fosters conformity in U.S. society. Identify the part of society on which it wields the most influence, such as youths, adults, males, and females. Social Psychology IP3

Assignment Guidelines

  • Pick a modern modality of social influence. Examples include the following:
    • Religious outlets
    • Television/media
    • Social networking
  • Address the following in 750–1,000 words:
    • How does this modality influence, persuade, and foster conformity in U.S. society? Explain, be specific, and provide examples where appropriate.
    • Which parts of society have the biggest impact on the following? Explain in detail.
      • Youths
      • Adults
      • Males
      • Females
    • How do you predict society will change in the next 10 years with regard to this social influence? In 20 years? In 50 years? Explain your position.
  • Use at least 3 scholarly resources to support your arguments.
  • Be sure to reference all sources using APA style.
  • attachment


Social Psychology IP3

















Social Networking

Social networking is engaging on a site designed for social relations amongst the people that have a shared interest and social connections. Most commonly social networking sites are frequented by then young especially the juvenile but there is sites designed just for the adult. Social media sites are a modality of influence especially amongst the young. These sites allow youths to socially engage with other youths and express themselves individually but they also influence the types of behaviors that will be seen by youths as a whole. Most youths begin to engage on social media when they become preteens or later during a time when they are seeking to fit in with their peers. As a result the social media modality can influence how the youth conforms.

Youths seeks out the approval of other youths in the environment. The change their behavior, clothes, etc in order to conform. Conformity is a type of social influence involving a change in belief or behavior in order to fit in with a group (McLeod, 2007). The social media site makes the environment of the youth much larger and makes the need to conform become more urgent. Prior to social media sites youths sought to conform to the behavior of peers in their direct environment, such s their schools. They adapt their clothes, hair, personalities, etc in order to fit in with the in crowd. For the adult the social media site will simply be a place to communicate but youths are easily influenced and feel a desperate need to be accepted.

Social media has become a way for youths to conform to the behaviors of other youths but it has also become an outlet where youths can express themselves with less judgment than in the past. Social media sites foster conformity amongst youth by passing on trends and fads that are quickly embraced by youths across the nation and the globe. A fad or trend could take months or years in the past to pass around the nation but now it is passed from youth to youth in just an instance. Confirming for humans is a natural process but with social media this conformity happens quicker and more effectively.

According to Hudson (2009) people conform to it in and to make social connections. Social media is a tool that allows this need to be fulfilled. The basic human needs associated with conformity are the need to connect to others and for a sense of accomplishment from having influential and large numbers of connections (Hudson, 2009). This means when the youth puts information on a social media site that is then embraced and spread by other youths, the youth’s behavior is reinforced and a sense of pride develops. The youth is also exposed to a more diverse society which causes a feeling of uniqueness to develop.

The ability to instantly connect to social connections across the globe is attractive to all members of society but most heavily influences youths that are completely wrapped up in the technology for hours a day. When a youth gathers a bunch of followers and receive a bunch of likes for their image or the words they have expressed it build their self esteem. Social media becomes about connection which is important to youths trying to establish their place in society (Karli, 2014). The influence of the social media site will impact the behavior displayed by the youth but it will also allow them to make connections.

Social media sites are not going away and will continue to have a major impact on youths in society. In the next 20 years social media sites will become the normal path for communication for all youths and most adults. While social media is a relatively new way to communicate it will become the most common way to communicate in the next 20 years. In the next fifty years social media sites may or may not be a thing of the past but the need to conform to other youths will not change. Communication methods will adapt overtime but they need for social connections will not.

Social media sites have had the greatest influence on youths for the last decade. Youths seek out these sites in order to meet other youths and make connections. The trends and fads located on the social media site will be embraced by the youths that conform to the behaviors of other youths. While images on social media sites can give false impression of happiness or make the youth appear to have more of a social life than they do, this will not stop the youth from trying to conform to the behavior they observe. Conformity is the need to be accepted by others in society. This need is strong in youths. Social media provides an outlet for youths to learn and conform to popular behaviors.



Hudson, R. (2009). Conformity: The Influence of Social Media? Retrieved September 7, 2014


Karli, A. (2014). How Strongly Can Social Media Influence and Control People’s Lives?

Retrieved September 7, 2014 from

McLeod, S. (2007). What is Conformity? Retrieved September 7, 2014 from